About the company
Founder-led. Toronto-based. Built for the trade.
Humber Bay Supply Co. is the operating name of 17355653 Canada Inc., a federally incorporated Canadian company founded in Toronto in 2025 to supply wheels, lighting and cooling parts for cars and SUVs to automotive businesses across Canada.
Who we are
A parts supplier that treats fitment and paperwork as part of the product.
We are a wholesale distributor of steel and alloy wheels, headlight assemblies, bulbs and radiators, serving independent repair shops, tire and wheel dealers, collision shops, car dealers, parts counters and fleets across Canada. We sell to businesses only, and every order is quoted individually with fitment confirmed line by line.
We are founder-led. The person who sources your parts, checks the test reports and OE cross-references and answers your email is the same person accountable for getting it right. We started this company because Canadian shops deserve a supplier that treats fitment accuracy, compliance documentation and clear communication as part of the product, not as an afterthought.
We are new, and we say so plainly. What we offer is a disciplined way of working: wheels supplied with test evidence and stated load ratings, lamps that carry the right markings, radiators cross-referenced to OE numbers, imports handled through a licensed customs broker, records kept the way regulators expect, and a quote-based model that keeps pricing fair for shops of every size. From our base in Etobicoke on Toronto's western waterfront, we are building lasting relationships one order at a time.
“Every part we quote has to pass the same test: would I bolt it to my own car, and would I be comfortable if a customs officer, a safety inspector and the shop's customer all read the paperwork on the same day? If the answer is yes, it goes in the catalogue.”
- Legal name
- 17355653 Canada Inc.
- Operating name
- Humber Bay Supply Co. (Ontario registration pending)
- Corporation number
- 1735565-3
- Incorporated
- September 27, 2025 · Canada Business Corporations Act
- Registered office
- 30 Shore Breeze Drive, Unit 526, Toronto, Ontario M8V 0J1
- Director
- Mihai Chiurte (resident Canadian)
Milestones
Where we are, and what comes next.
We publish our progress honestly. Completed steps are marked; planned steps are stated as plans, not claims.
- SEPTEMBER 2025Federal incorporation
17355653 Canada Inc. incorporated under the Canada Business Corporations Act with its registered office in Toronto, Ontario.
- SEPTEMBER 2026Ontario filings under way
Initial Return filed with the Ontario Business Registry under the Corporations Information Act; Business Names Act registration for the operating name in progress.
- SEPTEMBER 2026Wholesale catalogue and quote platform launched
Quote-based catalogue covering wheels, lighting and cooling for cars and SUVs, with bolt-pattern and fitment search built for Canadian shops.
- NEXTSupplier qualification and first container
Test reports, markings and OE cross-reference data collected from shortlisted wheel, lighting and radiator manufacturers ahead of the first import.
- NEXTCustoms broker onboarding and CARM account
Appointment of a licensed Canadian customs broker, CBSA CARM Client Portal registration and import-export program account.
- PLANNEDDedicated GTA warehousing
Racked dry storage for boxed wheels, lamps and radiators with pallet-in, carton-out fulfilment as volumes grow; third-party logistics partners until then.
Who we serve
Trade customers with bays, lifts and counters to keep busy.
Independent repair shops
Radiators, fans, thermostats and headlamps for the repairs on the lift today, with fitment confirmed before the part leaves.
Tire and wheel dealers
Winter steel and alloy programs in the bolt patterns your market drives, with TPMS sensors, hub rings and lug hardware quoted alongside.
Collision and body shops
DOT/SAE-marked headlamp and tail lamp assemblies, CAPA-certified where available, for insurance and customer-pay repairs.
New and used car dealers
Reconditioning parts and winter wheel packages for the lot, quoted in the volumes a dealer group actually buys.
Parts jobbers and retailers
Counter-ready bulbs, accessories and high-turnover radiators with spec sheets, images and fitment data for your system.
Fleets and online resellers
Multi-vehicle fleets and marketplace sellers who need predictable replenishment and listing-ready product data.
Work with us
Trade buyers, suppliers and partners welcome.
Request a quote, introduce your product line, or ask for our company documentation. A person replies within one business day.